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The presence of journalists is essential for trade fairs - because they ensure that the highlights and innovations presented are communicated to the industry beyond the event itself. Claudia von Freyberg, editor for the trade magazines DEGA GALABAU and FLÄCHENMANAGER, tells us how GaLaBau has developed over the last 25 editions from the journalists' point of view:
For us trade editors, GaLaBau is a fixed brand in the calendar. I have experienced the trade fair since the end of the 1990s, and from 2008 to 2016 I was able to produce the daily trade fair newspaper “GaLaBau News” with my team - colleagues and trade fair reporters - directly on the exhibition grounds. In the meantime, the digital daily “morning briefing” has replaced the newsprint, making the medium easier to distribute and consume. This allows visitors and exhibitors to find out about the day's program and the previous day's highlights quickly and free of charge.
If you accompany a trade fair in this way, you get to know it very intensively and from several perspectives. It starts with the set-up. What trade fair visitors only notice subconsciously is the outstanding organizational, logistical and technical performance in the run-up that makes a trade fair worth seeing. We were able to pay tribute to this with the trade fair newspaper - with the faces and work of many unknown landscape gardeners, fitters, drivers, caterers etc. But we were and are also allowed to be present at the highest level when political and association leaders open the trade fair and present awards. For us, the Landscape Gardeners' Cup at the trade fair has the character of a “sports reporter”: a competitive atmosphere, an enthusiastic audience at the fence, concentrated faces, the hammering echoing in the courtyard and, at the end, exhausted but beaming winners and a celebratory mood. That is what makes the trade fair so special!
GaLaBau has developed enormously in terms of international guests/exhibitors, the exhibits and services presented, the event formats and communication. But the exhibition grounds, which have always been pleasant with their green courtyards (and the opportunity for fresh air), have also become ultra-modern. The things that have remained the same and that you always look forward to are the stands with Nuremberg bratwurst, the Franconian dialect of the trade fair staff at the entrance and, last but not least, the convivial evenings in Nuremberg's old town.
In my early years, GaLaBau was still dominated by a different generation and almost exclusively by men - many mature, experienced gentlemen who didn't always take a young female editor seriously. That has changed radically. The industry, and therefore also the trade fair, now has a clearly perceptible proportion of women, and interactions have also become less formal, more relaxed and more open - often even cordial. This is certainly due to the generational change, internationalization and social media and makes it much easier to get to know each other and network. There are also many regular visitors and entire workforces who meet up at GaLaBau.
With the growing importance of the green-blue infrastructure and thus the green sector, the GaLaBau trade fair will also benefit and develop further, I am sure of that. We journalists will gladly continue to contribute to this!
For us trade editors, GaLaBau is a fixed brand in the calendar. I have experienced the trade fair since the end of the 1990s, and from 2008 to 2016 I was able to produce the daily trade fair newspaper “GaLaBau News” with my team - colleagues and trade fair reporters - directly on the exhibition grounds. In the meantime, the digital daily “morning briefing” has replaced the newsprint, making the medium easier to distribute and consume. This allows visitors and exhibitors to find out about the day's program and the previous day's highlights quickly and free of charge.
If you accompany a trade fair in this way, you get to know it very intensively and from several perspectives. It starts with the set-up. What trade fair visitors only notice subconsciously is the outstanding organizational, logistical and technical performance in the run-up that makes a trade fair worth seeing. We were able to pay tribute to this with the trade fair newspaper - with the faces and work of many unknown landscape gardeners, fitters, drivers, caterers etc. But we were and are also allowed to be present at the highest level when political and association leaders open the trade fair and present awards. For us, the Landscape Gardeners' Cup at the trade fair has the character of a “sports reporter”: a competitive atmosphere, an enthusiastic audience at the fence, concentrated faces, the hammering echoing in the courtyard and, at the end, exhausted but beaming winners and a celebratory mood. That is what makes the trade fair so special!
GaLaBau has developed enormously in terms of international guests/exhibitors, the exhibits and services presented, the event formats and communication. But the exhibition grounds, which have always been pleasant with their green courtyards (and the opportunity for fresh air), have also become ultra-modern. The things that have remained the same and that you always look forward to are the stands with Nuremberg bratwurst, the Franconian dialect of the trade fair staff at the entrance and, last but not least, the convivial evenings in Nuremberg's old town.
In my early years, GaLaBau was still dominated by a different generation and almost exclusively by men - many mature, experienced gentlemen who didn't always take a young female editor seriously. That has changed radically. The industry, and therefore also the trade fair, now has a clearly perceptible proportion of women, and interactions have also become less formal, more relaxed and more open - often even cordial. This is certainly due to the generational change, internationalization and social media and makes it much easier to get to know each other and network. There are also many regular visitors and entire workforces who meet up at GaLaBau.
With the growing importance of the green-blue infrastructure and thus the green sector, the GaLaBau trade fair will also benefit and develop further, I am sure of that. We journalists will gladly continue to contribute to this!