In today's digital world, it is more important than ever to address customers individually. Personalized marketing is the key to mastering this challenge. But how exactly does personalized marketing work in practice? And what advantages does it offer companies? What tools and technologies are available to support your company? How can you master the balancing act between personalization and data protection?

In this interview, you will get clear answers to the key question of how you can focus on your existing customers with individual offers and win new customers with a personalized approach.